New Divorce Ceremonies on the Rise
Since the early nineties, lasting marriages in America have been steadily
dying out. Aside from the social and emotional damage that these
unsuccessful marriages cause for the younger generation who endure them, now
there are new, unforeseen pains being felt. People are becoming less likely
to tie the knot, bringing about a significant decrease in wedding
ceremonies.
However, a few observant
entrepreneurs managed to find some money-making inspiration in that.
“Weddings, funerals, kindergarten graduations – the public absolutely
loves ceremonies. Since weddings aren’t as plentiful as they used to be, we’re
providing people with yet another reason to celebrate together,” says Jeremy Brason,
the owner of J’s Separations. “You take an unhappily married couple, put them in
a church, dress them up, invite their friends and relatives, and then you
divorce them on the spot. They give the rings back and shake hands. Then, if no
brawl breaks out during the course of events, there is a big, awkward reception
afterward.”
Brason and his business partners feel that their ceremonies, dubbed
Divorce Days, bring families closer together, perhaps even more so than a
wedding does.
“At weddings, people don’t
know each other too well. There’s a bride’s side and a groom’s side in the
church. We don’t do that. Everybody knows each other after a lengthy marriage.
So we put everybody in one big section so they can chat about old times and
such.”
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Above:
An example of Brason's special divorce photographs that sell like hotcakes. |
“It’s much more elegant than divorce court,” says Jennifer Parks, who
used to be Jennifer Tonsgard before her divorce ceremony in August.
“My dress that day was prettier than
the one I had on my wedding day. The kids looked great. Even my ex-husband,
Peter, looked like he had lost a little weight and cleaned up, the cheating
bastard.”
One of Brason’s newest and most popular additions is having a
photographer on hand who will take pictures of the event and then cut out
ex-relatives who bring back painful memories for whoever orders the photos.
Brason claims that since
he opened for business last October, his ceremonies have been gradually catching
on.
“People just can’t get
along. We can’t stop that. But what we can do is make their last moments
together very special.”