Intel Campaigns
Studio 8 has produced a number of online video campaigns for the Intel Corporation. Below you may watch these videos and read a bunch of cool info about them.
“The Ultimate Man-Tasker” Video (March 2010)
To help promote their new Core Processors, Intel asked us to come up with a video centered around March Madness and the ultimate tech-savvy sports nerd kind of guy. We created an original rap song (DOWNLOAD IT HERE), built a crazy multi-screen PC/TV rig (modeled after the one in the nerdiest hacking scene ever in the movie “Swordfish”) and shot this video. HERE is Intel’s press release for the campaign.
“Exercise Your Core at CES 2010″ Video (Jan. 2010)
Intel wanted to display a fun video during the 2010 CES Technology Conference that would hint at the speedy performance of their new Core Processors. So Studio 8 wrote and produced a retro 80′s aerobics training video that subtly highlighted some of Intel’s newest technological breakthroughs. Aside from beng showcased at CES, the video was also integrated into Intel’s Facebook page and seeded across every major video site via Studio 8′s channels.
“Christmas with PC-Justine” Video (Dec. 2009)
Intel wanted to create general brand awareness around Christmas time and also wanted to initiate a product giveaway in a fun. interactive manner. Studio 8 wrote and produced this video, along with YouTube superstar Justine Ezarik and attracted hundreds of thousands of viewers who submitted thousands of their technology-buying horror stories to win some Intel computers.
“Mobile Manners” Campaign (June 2009)
After Intel hired Justine Ezarik to be the face of their new “Mobile Manners” campaign, she brought us onto the project to write and produce a series of web videos which would offer a comedic interpretation of Intel’s marketing surveys. They integrated our videos into an interactive press release, as well as releasing the videos on multiple video platforms.
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